Adel Abidin
To Muhammad! To Mecca! , 2009
Light-box installation
87 cm x 260 cm x 20 cm
Edition of 5 of 5
Copyright The Artist
The graphite metal construction of the infamous Coca-Cola logo is intentionally reversed to counter a baseless conspiracy theory propagated by some fanatics, claiming it contains an anti-Islamic message in Arabic;...
The graphite metal construction of the infamous Coca-Cola logo is intentionally reversed to counter a baseless conspiracy theory propagated by some fanatics, claiming it contains an anti-Islamic message in Arabic; "No Muhammad! No Mecca!”. By flipping the logo, the negative reading is transformed into a positive one, reading, "To Muhammad! To Mecca!". This reinterpretation symbolizes a celebratory gesture toward Islam whenever a can or bottle of Coke is opened, emphasizing the importance of perspective in interpretation.
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